Special Offer before Christmas

Platinum Bricks and Clicks Marketing Campaign special offer.

To qualify for this offer you must list your property for sale before Christmas.

The deal is as follows:-

The Platinum Bricks and Clicks Marketing campaign is normally payable as $999 upfront.

If you list prior to Christmas then only $499 is payable upfront. The remaining $500 is paid when the property is sold and settled.

Should the property not sell for any reason then the remaining $500 is not payable.

You will receive a professional marketing campaign, professional photography, professional website listing and all done by a professional licensed real estate for a low real estate commission.

We are starting to see more and more demand come from interstate vendors for this discount real estate service.

This makes sense as in many cases the vendors, including overseas vendors, own Sydney investment properties that need to be sold. These investment properties do not carry the same amount of emotion that selling a family home carries.

Both marketing campaigns used by the agent, including the free basic marketing campaign, use professional photography so the property for sale is always presented in the best light.

In conclusion, these property investors want the properties sold for the best possible price, for the least cost, and in a timely manner.

What is the ideal agency size?

There is no correct answer.

It depends on what you are looking for in a sales team. A smaller agency may give you a more personal service. A larger real estate agency will give you a team of sales people, however your property may just become one of the other many properties they are selling.

At the end of the day,  it is about building a good rapport with your agent.

Remember, irrespective of an agencies size a professional agent using a professional photography in a professional marketing campaign for a low commission is what we look for.

Vendors list their properties for sale because they want to sell them.  This is where an an agent comes in. It is the agents role to get the best possible sale price for their vendor.  The big question then becomes at what price should the property be listed for sale?

The real estate agent should make the vendor aware of what is happening in the market, inform the seller about what has recently been sold and let them know know what is currently for sale that will be in competition to their property.

With all this information a realistic price should be set.

Remember, there is an old saying  "A property is worth what a buyer will pay for it!"

If a realistic price has been set, then in the first few weeks you should have interest in your property. It is when you have this interest, that you are most likely to get a good price for your property.  The opposite also applies. As the property stays longer out in the market there is less chance of getting that higher price.

The moral of the story is consider carefully any offer you get early in your marketing campaign!!

The above is information only and is is no way to be construed as advice. As always you should seek professional advice before you sell your property.

When selling real estate there are normally two fees paid by vendors.

Real estate commission and marketing.

Real Estate Commissions

There is often a perception that because something is cheaper it is not as good. This can be true, however it can also be untrue. Selling real estate does not have to be expensive. How is it, that if you go shopping for say a bottle of Coke, it is much cheaper to go to Coles or Woolworths, instead of a local milk bar? It's the same bottle of Coke. One of the reasons is efficiencies.

It is the same with selling real estate. It is about being efficient. By being more efficient, a professional and experienced agent is able to save on costs. When real estate agents talk about reduced commissions and reduced real estate commission rates, maybe the question to ask is, how much should you really be paying for the service in the first place?

Our view is 1%+gst is a fair real estate commission rate to pay when selling a property.

Marketing

Of course to sell the property in the best light there must also be a professional marketing campaign. This campaign must always include professional photography. With an agent through 1%+gst both campaigns, including the basic package, include professional photography. It becomes your choice as to whether you want to go with the basic package or the platinum package.

In conclusion, you not only save on real estate commission rates you can also save on marketing fees as well.

This service is now available to developers who are looking to sell a project within the Sydney area. The major advantage of coming through One percent plus gst for your project marketing, is you know exactly what real estate commission you are going to be charged, 1%+gst of the sale price plus an upfront marketing charge.

Both established and off the plan developments are able to be project marketed. Can be used for town house developments, land subdivisions, housing estates or high rise projects.

From a developer's perspective it is all about the bottom line. Project marketing in Sydney does not need to be expensive.

As the real estate commission rate is set at only 1.1% the only thing that needs to be worked out with the agent is the make up and cost of the marketing plan.

Further, one of the major benefits for a vendor, is there little money asked for upfront. This means there is little impact on your cashflow.  Of course the listing agent will only do this Sydney project marketing campaign on an exclusive listing basis.

If you need any more information about Sydney project marketing please give us a call, or fill out the enquiry form.

Vendor paid advertising is real estate advertising paid for by the vendor, and commonly called VPA.

The question becomes, when is it actually real estate advertising and advertising the property, and when is it agent self promotion?

Vendors can sometimes be asked for many thousands of dollars upfront for Vendor Paid advertising or VPA. This can be in addition to also being charged real estate commission. We believe a property should be sold using professional photography,  as part of a professional marketing campaign, however we don't believe it is necessary for a vendor of a normal home to be asked for many thousands of dollars upfront. For this reason even the basic  Bricks and clicks marketing campaign, which is free, uses professional photography.

It is well known that most enquiry is generated through the internet and particularly realestate.com.au. So is it necessary for vendors to still be asked to pay money upfront for real estate advertising that includes print media?

Occasionally you will see an advertisement where an agent has sold the property the first day, or first week on the market. When seeing this there are two thoughts that spring to mind. One is, the agent has done his job and sold the property, the other is, was it really necessary to spend all that money and pay a large commission to receive this result?

Our view is that if the licensed real estate agent is confident he is able to sell the property for a good price then there should be no need for large expensive vendor paid advertising.

A professional agent, using professional photography in a professional marketing campaign for a low agents commission.

This is how we think real estate should be sold in Australia.

How much is real estate commission?

Real estate commission rates in New South Wales, including Sydney, are not set by law.

This means you can negotiate with an agent about their real estate commission rates.

The real estate commission rates charged by Sydney real estate agencies can and do vary widely.

As a guide, agents real estate commission in Sydney generally range from 2 to 3.5%. This is a large range and is is a guide only.

However, often real estate commissions are not the only fees to be charged to a prospective seller.

Vendors may also be charged other real estate fees such as marketing costs, auction campaigns and some real estate agents even charge prospective vendors a large upfront fee for marketing.  As well as being charged realestate commission, sellers may also be asked for Vendor paid advertising or VPA as it is commonly known. These extra fees on top of the agents real estate commission can be many thousands of dollars.

We believe it is essential to have a professional marketing programme that will allow a vendors property to be marketed in the best light. What we are not in favour of, is vendors being charged many thousands of dollars upfront for marketing a normal residential home. For this reason even the basic Bricks and clicks marketing campaign which is free, uses professional photography.

It is important to understand all the fees and charges you may be charged when selling your property.

We believe one of the best ways to sell a normal property is through a professional agent, using a professional marketing campaign, for a low real estate agents commission.

Marketing aside, we believe you should never pay more than one percent plus gst real estate sales commission on the sale of your property. This should be the highest agents commission you should be charged when selling your property.

Further, you should never be asked for many thousands of dollars money upfront for Vendor Paid advertising when marketing by normal sale.

Eventually real estate must head this way.

With a combination of decreasing overhead costs, and a change in buyer behaviour due to the internet, a one percent plus gst selling fee, is not only realistic, we believe it should be the norm.

Real money is being saved by you the customer.

It really does work.

Why it works.

The major marketing tools are a professional "For Sale" sign out the front of the property and a professional listing on realestate.com.au. Of course there is more to the marketing of the property than this, but these are some of the main ingredients.

A professional"For Sale" sign out the front, lets local buyers know that your place is for sale.

Listing the property on www.realestate.com.au, using professional photography, and a professional listing lets the whole world know that your property is for sale. Millions, yes millions, of buyers are searching realestate.com.au each month for properties. The shear numbers are proof that most buyers search the net when they are looking to buy a property.

With the above in mind, you can see how a simple combination of bricks and clicks, is in fact a very powerful marketing strategy.

The fact that it is just a normal real estate sign, with no mention of the 1.1% means the buyer is not aware that you the vendor are receiving a discount service. Again this is to your advantage.

And don't forget, how you present your property can make a large difference. Present your property in its best light, it may make the difference between a good price and a great price!

Selling real estate doesn’t have to be flash.

At the end of the day most people just want to sell their property for the best possible price, and the least amount of cost!

Its coming slowly! Google Real Estate

Real Estate Search on Google Maps Australia

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At present the most powerful real estate portal in Australia is realestate.com.au. However, with Ray White, First National, Century 21 and now LJ Hooker linking their data, watch Google Maps real estate start to grow. It will be awesome! For an example of where this is heading click on this link for
Google Real Estate and type in your local suburb.

Just as realestate.com.au changed how houses are advertised, Google real estate through Google Maps real estate will again change how properties are marketed. The only question is when?

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