Special Offer before Christmas

Platinum Bricks and Clicks Marketing Campaign special offer.

To qualify for this offer you must list your property for sale before Christmas.

The deal is as follows:-

The Platinum Bricks and Clicks Marketing campaign is normally payable as $999 upfront.

If you list prior to Christmas then only $499 is payable upfront. The remaining $500 is paid when the property is sold and settled.

Should the property not sell for any reason then the remaining $500 is not payable.

You will receive a professional marketing campaign, professional photography, professional website listing and all done by a professional licensed real estate for a low real estate commission.

We are starting to see more and more demand come from interstate vendors for this discount real estate service.

This makes sense as in many cases the vendors, including overseas vendors, own Sydney investment properties that need to be sold. These investment properties do not carry the same amount of emotion that selling a family home carries.

Both marketing campaigns used by the agent, including the free basic marketing campaign, use professional photography so the property for sale is always presented in the best light.

In conclusion, these property investors want the properties sold for the best possible price, for the least cost, and in a timely manner.

What is the ideal agency size?

There is no correct answer.

It depends on what you are looking for in a sales team. A smaller agency may give you a more personal service. A larger real estate agency will give you a team of sales people, however your property may just become one of the other many properties they are selling.

At the end of the day,  it is about building a good rapport with your agent.

Remember, irrespective of an agencies size a professional agent using a professional photography in a professional marketing campaign for a low commission is what we look for.

Vendors list their properties for sale because they want to sell them.  This is where an an agent comes in. It is the agents role to get the best possible sale price for their vendor.  The big question then becomes at what price should the property be listed for sale?

The real estate agent should make the vendor aware of what is happening in the market, inform the seller about what has recently been sold and let them know know what is currently for sale that will be in competition to their property.

With all this information a realistic price should be set.

Remember, there is an old saying  "A property is worth what a buyer will pay for it!"

If a realistic price has been set, then in the first few weeks you should have interest in your property. It is when you have this interest, that you are most likely to get a good price for your property.  The opposite also applies. As the property stays longer out in the market there is less chance of getting that higher price.

The moral of the story is consider carefully any offer you get early in your marketing campaign!!

The above is information only and is is no way to be construed as advice. As always you should seek professional advice before you sell your property.

When selling real estate there are normally two fees paid by vendors.

Real estate commission and marketing.

Real Estate Commissions

There is often a perception that because something is cheaper it is not as good. This can be true, however it can also be untrue. Selling real estate does not have to be expensive. How is it, that if you go shopping for say a bottle of Coke, it is much cheaper to go to Coles or Woolworths, instead of a local milk bar? It's the same bottle of Coke. One of the reasons is efficiencies.

It is the same with selling real estate. It is about being efficient. By being more efficient, a professional and experienced agent is able to save on costs. When real estate agents talk about reduced commissions and reduced real estate commission rates, maybe the question to ask is, how much should you really be paying for the service in the first place?

Our view is 1%+gst is a fair real estate commission rate to pay when selling a property.

Marketing

Of course to sell the property in the best light there must also be a professional marketing campaign. This campaign must always include professional photography. With an agent through 1%+gst both campaigns, including the basic package, include professional photography. It becomes your choice as to whether you want to go with the basic package or the platinum package.

In conclusion, you not only save on real estate commission rates you can also save on marketing fees as well.

This service is now available to developers who are looking to sell a project within the Sydney area. The major advantage of coming through One percent plus gst for your project marketing, is you know exactly what real estate commission you are going to be charged, 1%+gst of the sale price plus an upfront marketing charge.

Both established and off the plan developments are able to be project marketed. Can be used for town house developments, land subdivisions, housing estates or high rise projects.

From a developer's perspective it is all about the bottom line. Project marketing in Sydney does not need to be expensive.

As the real estate commission rate is set at only 1.1% the only thing that needs to be worked out with the agent is the make up and cost of the marketing plan.

Further, one of the major benefits for a vendor, is there little money asked for upfront. This means there is little impact on your cashflow.  Of course the listing agent will only do this Sydney project marketing campaign on an exclusive listing basis.

If you need any more information about Sydney project marketing please give us a call, or fill out the enquiry form.

The two mains ways of marketing a property are private treaty and auction. There are other ways such as tender,  but private treaty and auction are the most common.

Both have advantages and disadvantages.

Auctions

Properties that may be suitable for auction are normally very expensive or properties that may be fairly unique.

If an agent has suggested an auction program, normally they will ask for some marketing fee upfront. These real estate fees can sometimes run to thousands of dollars.

A couple of things you may want to do to find out if an auction would be suitable for your property are:-

Confirm what has been the result of the last three auctions that the agent has undertaken. Did the properties that were auctioned, actually sell under the hammer and what was the response of the vendor?

A secondary thing you may also want to look at, are auction clearance rates. These are widely published and may give an indication as to the state of the current property market.

Private Treaty

1%+gst  is designed for sellers that want to sell their property through normal private treaty for a low real estate commission, combined with a choice of professional marketing campaigns.

*The above is information only and not advice*

From January 2011, we have expanded to now include the Central Coast north of Sydney. So if you are on the central coast and selling in 2011 please register through our registration form and we will have an agent contact you.

This service will cover both the Gosford and Wyong Shire up to and including Berkeley Vale, Mardi, and Gorokan.

There will be a particular focus on Macmasters Beach, Copacabana, Avoca Beach and up to Terrigal.

Vendor paid advertising is real estate advertising paid for by the vendor, and commonly called VPA.

The question becomes, when is it actually real estate advertising and advertising the property, and when is it agent self promotion?

Vendors can sometimes be asked for many thousands of dollars upfront for Vendor Paid advertising or VPA. This can be in addition to also being charged real estate commission. We believe a property should be sold using professional photography,  as part of a professional marketing campaign, however we don't believe it is necessary for a vendor of a normal home to be asked for many thousands of dollars upfront. For this reason even the basic  Bricks and clicks marketing campaign, which is free, uses professional photography.

It is well known that most enquiry is generated through the internet and particularly realestate.com.au. So is it necessary for vendors to still be asked to pay money upfront for real estate advertising that includes print media?

Occasionally you will see an advertisement where an agent has sold the property the first day, or first week on the market. When seeing this there are two thoughts that spring to mind. One is, the agent has done his job and sold the property, the other is, was it really necessary to spend all that money and pay a large commission to receive this result?

Our view is that if the licensed real estate agent is confident he is able to sell the property for a good price then there should be no need for large expensive vendor paid advertising.

A professional agent, using professional photography in a professional marketing campaign for a low agents commission.

This is how we think real estate should be sold in Australia.

The property market is a funny thing.

As we start to see more sales and more happy sellers across Sydney, it has become clear that the property market is like any other market. It finds itself, and One Percent plus gst has found itself, within that market.

Our goal has always been the Sydney property market.

Even though we have seen a sale as far south as Menai, the majority of sales have been from Merrylands, through Parramatta, up to Baulkham Hills and out to Annangrove. It has been clear that the One percent plus gst concept has been received particularly well in Parramatta and surrounds, and then up through the Norwest into the Hills area. Of course, it is still available right throughout Sydney, it just so happens that it appears to have been taken up well in the west and North west sector.

As we have more happy sellers getting great results, it is only time before we see prudent vendors in the upper north shore come on board as well.

Of course we are under no illusions, it won't be easy, as we are up against some very large real estate franchises, with very large marketing budgets.

Having said that, with each vendor that save $1,000s in real estate commission the word must eventually get out.